Land Rover history had begun in post WW II Britany. The very first Land Rover was built in 1947 by two brothers, Maurice and Spencer Wilks. Maurice was chief designer of a Rover, British car manufacturing company and Spencer was its Managing Director. Brothers got inspiration from military 4×4 Willys Jeep.
Vehicle, marketed as “farmer’s friend”, was often depicted alongside with different mounted or trailed farming tools.
During the 1970s and 80s the evolution of Land Rover and Range Rover had continued. Land Rover recognition had grown even more through such events as the Paris-Dakar Rally, which demonstrated outstanding capabilities of these vehicles.