In the early 1970s, the Musée du Louvre in Paris exhibited a Range Rover as an “exemplary work of industrial design”. No other car has ever received such an honour.
Between 1980 and 2000, The Camel Trophy – annual vehicle-oriented competition was held. It was best known for its use of Land Rover vehicles over challenging terrain. Those motorsport events have been called “the Olympics of 4×4”, and were all about adventure and exploration. Throughout 20 years, courageous explorers visited Amazon, Sumatra, Zaire, Brazil, Borneo, Australia, Madagascar and more. Those dangerous expeditions through difficult terrain put human and vehicle endurance to real test. Over the course of the twenty years, all of the Land Rover vehicle range were used, including Range Rover, Series III, Defender, Discovery and Freelander.
In 90’s Land Rover car brand had change its owner few times. In 1994 Rover Group and its Land Rover division was bought by German automotive industry giant BMW. In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford Motor Company. And in 2008, Ford sold Land Rover to Indian company Tata Motors.