During the 1970s and 80s the evolution of Land Rover and Range Rover had continued. Land Rover recognition had grown even more through such events as the Paris-Dakar Rally, which demonstrated outstanding capabilities of these vehicles.
Vintage Range Rover Classic model was discontinued in 1996. Throughout 26 years, 317 615 units were built. In 2002, the third-generation model was introduced which saw the model move further up-market.
In 90’s Land Rover car brand had change its owner few times. In 1994 Rover Group and its Land Rover division was bought by German automotive industry giant BMW. In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford Motor Company. And in 2008, Ford sold Land Rover to Indian company Tata Motors.