The first Land Rover was officially presented in 1948, at the Amsterdam Motor Show. The car was offered in single configuration: open body on 80 inch (2032 mm) short-wheelbase chassis.
Vehicle, marketed as “farmer’s friend”, was often depicted alongside with different mounted or trailed farming tools.
In the mid-80s Land Rover engineers and designers were working on vehicle, intended for a family car market segment. It was decided to use a Range Rover wheel base with a simpler and less expensive body. The result of hard work on the project was the Land Rover Discovery, presented on 16 September 1989 at the Frankfurt Motor Show. Discovery was for Land Rover’s pioneer project for a new market segment of all-wheel drive cars.