Land Rover has been very warmly received by the market. Starting with 3 thousand cars in the first year of production, the company increased its output to 8,000 in 1949 and doubled it in 1950. In subsequent years, production capacity was increasing steadily, reaching 30,000 cars in 1958, and 50,000 – in 1968. The car, created in fact only to make use of idle plants, overshadowed production of passenger cars which used to be the main Rover products.
In 1950 AWC system was improved: gearbox received additional lever in order to switch transmission between rear wheel drive and all-wheel drive modes. Customers could choose wheelbase length and body configuration. Land Rover became synonym or reliability and superb off-road capabilities.
Vintage Range Rover Classic model was discontinued in 1996. Throughout 26 years, 317 615 units were built. In 2002, the third-generation model was introduced which saw the model move further up-market.