Vehicle, marketed as “farmer’s friend”, was often depicted alongside with different mounted or trailed farming tools.
Land Rover has been very warmly received by the market. Starting with 3 thousand cars in the first year of production, the company increased its output to 8,000 in 1949 and doubled it in 1950. In subsequent years, production capacity was increasing steadily, reaching 30,000 cars in 1958, and 50,000 – in 1968. The car, created in fact only to make use of idle plants, overshadowed production of passenger cars which used to be the main Rover products.
In the early 1970s, the Musée du Louvre in Paris exhibited a Range Rover as an “exemplary work of industrial design”. No other car has ever received such an honour.