Not only farmers had appreciated the practicality of the new SUV. First generation Land Rover was used as military light utility vehicle in several countries. Military experts have recognized the reliability and versatility of Land Rover. Delivery of these vehicles to the armed forces of foreign countries had become an important part of the company’s business.
In the 1960s the demand for the four-wheel drive vehicles significantly increased and Land Rover was at the forefront of new emerging market segment. The company decided to develop a new vehicle that would combine comfort and driving characteristics of a family car with the off-road capabilities Land Rover. The result of their work was Range Rover that was launched into production in 1970, and immediately caused a general admiration. This car was a real breakthrough.
In March 16, 1987 Range Rover become available to American market. Standard configuration included air conditioner, cruise control, ZF 4-speed automatic transmission, as well as electric moon roof. One could order optional crystal wine glass set and wooden picnic trays for all three passengers and waterproof cover for expensive leather backseat.