Land Rover has been very warmly received by the market. Starting with 3 thousand cars in the first year of production, the company increased its output to 8,000 in 1949 and doubled it in 1950. In subsequent years, production capacity was increasing steadily, reaching 30,000 cars in 1958, and 50,000 – in 1968. The car, created in fact only to make use of idle plants, overshadowed production of passenger cars which used to be the main Rover products.
New Range Rover was considered a vehicle for amateurs among the fans of the Land Rover. Many of them had doubts that new car was as reliable as the previous model. All doubts were dispelled two years later, when a number of Range Rover vehicles, managed by a group of British soldiers under the command of Major John Blashford-Snell, made a rally from Anchorage, Alaska to the Argentine city of Ushuaia. The British Trans-Americas Expedition of 1972 became the first vehicle-based expedition to traverse the Americas from north-to-south, including traversing the roadless Darién Gap.
During the 1970s and 80s the evolution of Land Rover and Range Rover had continued. Land Rover recognition had grown even more through such events as the Paris-Dakar Rally, which demonstrated outstanding capabilities of these vehicles.