The first Land Rover was officially presented in 1948, at the Amsterdam Motor Show. The car was offered in single configuration: open body on 80 inch (2032 mm) short-wheelbase chassis.
Vehicle, marketed as “farmer’s friend”, was often depicted alongside with different mounted or trailed farming tools.
Not only farmers had appreciated the practicality of the new SUV. First generation Land Rover was used as military light utility vehicle in several countries. Military experts have recognized the reliability and versatility of Land Rover. Delivery of these vehicles to the armed forces of foreign countries had become an important part of the company’s business.