Vehicle, marketed as “farmer’s friend”, was often depicted alongside with different mounted or trailed farming tools.
In the 1960s the demand for the four-wheel drive vehicles significantly increased and Land Rover was at the forefront of new emerging market segment. The company decided to develop a new vehicle that would combine comfort and driving characteristics of a family car with the off-road capabilities Land Rover. The result of their work was Range Rover that was launched into production in 1970, and immediately caused a general admiration. This car was a real breakthrough.
In 1997 Land Rover Freelander was launched. More compact than Discovery, this sport utility vehicle became Europe’s best-selling four-wheel drive model. It was produced for 19 years, changing two generations.