In 1950 AWC system was improved: gearbox received additional lever in order to switch transmission between rear wheel drive and all-wheel drive modes. Customers could choose wheelbase length and body configuration. Land Rover became synonym or reliability and superb off-road capabilities.
Not only farmers had appreciated the practicality of the new SUV. First generation Land Rover was used as military light utility vehicle in several countries. Military experts have recognized the reliability and versatility of Land Rover. Delivery of these vehicles to the armed forces of foreign countries had become an important part of the company’s business.
In the early 1970s, the Musée du Louvre in Paris exhibited a Range Rover as an “exemplary work of industrial design”. No other car has ever received such an honour.