In the 1960s the demand for the four-wheel drive vehicles significantly increased and Land Rover was at the forefront of new emerging market segment. The company decided to develop a new vehicle that would combine comfort and driving characteristics of a family car with the off-road capabilities Land Rover. The result of their work was Range Rover that was launched into production in 1970, and immediately caused a general admiration. This car was a real breakthrough.
Vintage Range Rover Classic model was discontinued in 1996. Throughout 26 years, 317 615 units were built. In 2002, the third-generation model was introduced which saw the model move further up-market.
In 90’s Land Rover car brand had change its owner few times. In 1994 Rover Group and its Land Rover division was bought by German automotive industry giant BMW. In 2000, Rover Group was broken up by BMW and Land Rover was sold to Ford Motor Company. And in 2008, Ford sold Land Rover to Indian company Tata Motors.