According to the legend, Maurice used to spend all the free time on his farm on Isle of Anglesey, North Wales. Being in dire need of hybrid between cross-country vehicle and a light truck, he bought an American Willys Jeep form army property clearance sale. When old jeep got worn-out, Wilks brothers designed their own, instead of buying a new one.
In the 1960s the demand for the four-wheel drive vehicles significantly increased and Land Rover was at the forefront of new emerging market segment. The company decided to develop a new vehicle that would combine comfort and driving characteristics of a family car with the off-road capabilities Land Rover. The result of their work was Range Rover that was launched into production in 1970, and immediately caused a general admiration. This car was a real breakthrough.
In the early 1970s, the Musée du Louvre in Paris exhibited a Range Rover as an “exemplary work of industrial design”. No other car has ever received such an honour.